Alright everyone it’s about that time again! This is the week you have all been looking forward to all year! This is the week where you will begin your second blog topic and will get together to form the groups for when you begin your Public Relations Campaign…I mean, yeah this entire paragraph may have been sarcastic, but it will be the most fun of your lives. However, you are all adults, so you are fully capable of powering through this!!
This week you will be working on your blogs which have to be about an unethical case in which a corporation took part in. You’re job on this assignment will be to find an organization who came under scrutiny for engaging in unethical behavior. When you do this you will need to tell what the organization has done differently, and if you believe that the organizations behavior hurt the organization’s long-term existence or if you believe that it was something forgivable.
You may think “Well you lied to us in the first paragraph by saying this doesn’t sound like a fun week.” And you’re right I may have fibbed a bit, but the campaign is something that definitely has the potential of helping you in the long run! This gives you real world experience in the world of Public Relations and helps you in the real world when it comes to networking.
As for the things we will do aside from the forming of groups and your blog, I strongly hint that you should all read Chapter 9 because there may or may not be a quiz on Wednesday. Don’t worry you don’t have to thank me I’m the type of guy that likes to give out warnings, so you’re all extremely welcome.
Some example of unethical cases by organizations are hyper linked right >>HERE<< Those are some examples which may help you form an idea of what you want to do. Don’t wait until the last second to post your blogs because it may be stressful doing the research for this along with the other social media work which is due every week as well! Remember all of this is due on Monday’s at Noon.
Also, if you don’t like this blog topic you have the choice of doing a second topic which is “How can you gain more Twitter followers and how this can help me with Networking”. Now let’s get to work and finish this week strongly! (I know I’m a motivational speaker now!!)